It began in Paris. One chapter in #What is free? (P136) from Public Genron 12, written by Shigeru Kashima, tells the story of how there was a bit of a controversy with advertising and promotion from companies like Coca-Cola leading up to the Tokyo Olympic Torch Relay. It was thought that advertising could have a tremendous effect if utilized by taking advantage of crowds gathering on the street. This idea was from the Meiji Era, when Tengu Cigarettes did it during Emperor Meiji's parade. Advertising can be divided into two origins. 1. The idea that a flashy advertisement placed in a poorly located store would attract curious crowds. 2. The idea that even without putting in any effort to attract people, simply placing advertisements in places that already attract many people would certainly increase the promotion effect.
The precursor to the department store, known as the grand magasin de nouveauté, belongs to the second category. I was moved to tears when I went to a passage on 2023/3/21!! https://gyazo.com/048eed58911841f24a8c3ce27b57ebcf. # The world is fun with culture # Culture is necessary for enjoying the world. In the end, advertising has become a game of finding a "topos," or a location where many people pass by. > topos: A Greek word meaning "place," which in the context of Aristotle and ancient rhetoric means a place (key point, viewpoint) from which to discover topics or subjects related to discussion. > https://kotobank.jp/word/トポス-161922. Because people thought that they were limited to reading political commentaries that either attacked or defended the government, it was not particularly a main topic of interest even if that was not the case.
1. Primarily a partisan newspaper, fewer people who were able to read multiple newspapers. 2. Almost all content was political, with no space dedicated to other topics such as economics or culture.
3. While there were non-political newspapers, they were reservation-only and expensive.
4. The primary method of earning revenue was through net subscriptions (similar to today's concept of a subscription service), and the remaining space was used for newspaper advertisements.
In order to address these issues, Emile de Girardin created a newspaper that resembled a summary site. Without a political stance, the "combination itself" was the main focus.
Subsequently sold tkgshn.icon*10
Even creating newspapers themselves posed an issue with printing costs.
The plan was neutralized through advertising.
In principle, the subscription price could be free.
Thanks to the groundbreaking attempt of making advertising income a foundation of newspaper management, the subscription fee for the newspaper was surprisingly cheap at 40 francs a year at the time.
The title was "The Press" in French, as it aimed to change journalism itself.
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Supplemental information/documents
Found some relevant information.
Abolition of censorship and all prior censorship permits has given me *press freedom*!!!!!!!!!!tkgshn.icon*13 Too hot
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